Business Description
Founded in 1976 and based in Cupertino, California, Apple designs and sells a wide range of consumer devices, including iPhones, Mac computers, iPads, and wearables like Apple Watch and AirPods. Beyond hardware, the company runs a growing services business that includes the App Store, Apple Music, Apple TV+, Apple Fitness+, and Apple Pay, among others. Apple sells its products through its own stores, its website, and a network of third-party retailers and mobile carriers around the world.