Business Description
Founded in 1945 and based in Anyang-Si, South Korea, NOROO Holdings is a diversified company with roots in specialty chemicals. Its core business covers the manufacture of paints, inks, resins, and related materials for industries ranging from automotive to construction, alongside plastic components for vehicles and household appliances. Beyond chemicals, the company operates across a broad range of sectors including agriculture, transportation, intellectual property management, and digital commerce. It also offers color consulting, design, and education services, reflecting its long-standing expertise in color science.