Business Description
Huddled Group Plc is a UK-based online retailer selling products across beauty, health, and everyday essentials through several distinct brands. Its BOOP Beauty label covers perfumes, makeup, skincare, and rescue bags, while Discount Dragon focuses on household staples sold at reduced prices. The company also sells health-focused food and drink through its Nutricircle brand, alongside virtual reality home entertainment products. Founded in 1996 and headquartered in Nottingham, the business was previously known as Let's Explore Group PLC before adopting its current name in October 2023.
