Business Description
Under Armour is an American sportswear company founded in 1996 and based in Baltimore, Maryland, that designs and sells clothing, footwear, and accessories for men, women, and children. Its products range from performance athletic wear to casual everyday items, sold under several well-known brand names. The company reaches customers through major retail stores, its own shops, and online, with operations spanning North America, Europe, Asia-Pacific, the Middle East, Africa, and Latin America. It also generates revenue through brand licensing and digital platforms offering subscriptions and advertising.
