Business Description
TechTarget, a subsidiary of Informa plc founded in 1999 and based in Newton, Massachusetts, helps technology companies find and reach potential buyers through data-driven advertising, content, and marketing services across North America, the UK, and beyond. The company tracks purchasing behavior to connect sellers with audiences who are actively researching technology solutions, offering tools such as AI-powered email outreach, webinar hosting, and targeted digital advertising. It also provides market research, business journalism, and a wide range of content formats ? from white papers to virtual events ? to help clients build awareness and generate demand among the right decision-makers.
