Business Description
Snap Inc. is a technology company best known for Snapchat, a popular app that lets people communicate through photos, short videos, and messages. The company earns most of its revenue by selling advertising space within the app, offering businesses a range of ad formats to reach Snapchat's large and mostly young audience. Snap also sells hardware in the form of AR-enabled glasses called Spectacles, and offers paid subscription tiers that give users access to additional features. Founded in 2010 and based in Santa Monica, California, the company serves users and advertisers across North America, Europe, and beyond.