Business Description
comScore is a data and analytics company that helps businesses understand how audiences consume media and respond to advertising across television, digital platforms, and film. Founded in 1999 and based in Reston, Virginia, the company serves a wide range of clients including broadcasters, publishers, advertisers, and agencies across the United States and in markets around the world. Its tools measure everything from TV viewership and website traffic to video consumption and the effectiveness of ad campaigns, giving clients the insight they need to make smarter decisions about their media and marketing investments.
