Business Description
Founded in Milwaukee in 1903, Harley-Davidson is one of the world's most recognized motorcycle brands, building and selling a wide range of bikes?from classic cruisers to adventure and sport models?along with gear, parts, and branded merchandise. The company also owns LiveWire, a separate brand focused entirely on electric two-wheelers, including bikes for adults and balance bikes for children. To support its customers and dealer network, Harley-Davidson offers its own financial services arm, which handles loans, dealer inventory financing, insurance products, and a co-branded credit card program.
