Business Description
Founded in 2004 and based in New York, Vita Coco is a leading maker of coconut-based drinks and food products sold across North America, Europe, the Middle East, Africa, and the Asia Pacific. Its lineup includes coconut water, juice, oil, plant-based milk alternatives, and a protein-enriched fitness drink called PWR LIFT. The company sells through a wide range of channels, from grocery stores and pharmacies to e-commerce platforms and foodservice providers, and also produces store-brand products for retail partners.