Business Description
Founded in 1976 and based in Cupertino, California, Apple designs and sells a wide range of consumer electronics, including iPhones, Macs, iPads, and wearable devices like the Apple Watch and AirPods. Beyond hardware, the company runs a growing services business that includes the App Store, Apple Music, Apple TV+, Apple Fitness+, and Apple Pay, among others. Apple sells its products through its own retail stores, its website, and a network of third-party carriers and resellers, serving everyday consumers as well as businesses, schools, and government organizations worldwide.
