Business Description
Founded in 2006 and headquartered in Melbourne, Kogan.com is an Australian online retailer selling a wide range of products, from electronics and appliances to furniture, toys, and home goods, under both its own brands and well-known names like Apple and Samsung. Beyond retail, the company has expanded into services such as mobile phone plans, internet, insurance, energy, credit cards, and superannuation, making it a broad consumer platform rather than a simple online store.