Business Description
Founded in 1976 and based in Cupertino, California, Apple designs and sells a wide range of consumer electronics, including iPhones, Mac computers, iPads, and wearable devices like Apple Watch and AirPods. Beyond hardware, the company runs a growing portfolio of paid services, from music and news subscriptions to fitness programs, mobile payments, and exclusive video content. Apple reaches customers through its own stores and website, as well as through phone carriers, resellers, and its App Store, which connects users with third-party apps and digital media worldwide.