Business Description
Founded in 2013 and headquartered in Guangzhou, China, MINISO Group sells a wide range of everyday and novelty products through its stores and online channels across Asia, the Americas, Europe, and beyond. Under its flagship MINISO brand, the company offers home goods, small electronics, beauty products, snacks, fragrances, accessories, and gifts, while its TOP TOY brand focuses on collectible toys such as blind boxes, model kits, and figurines. MINISO also earns revenue through brand licensing arrangements.
