Business Description
Star Plus Legend Holdings Limited is a China-based company that sells health and skincare products through distributors and online channels, while also building and managing celebrity brands. The company produces media content, organizes events, and licenses its celebrity intellectual properties to generate additional revenue. It also runs restaurants, invests in music concerts, and creates digital and AI-driven content. Founded in 2017 and headquartered in Kunshan, the company operates across several growing sectors of China's consumer and entertainment economy.