Business Description
Founded in 2009 and based in Beijing, YH Entertainment Group manages artists across Mainland China and Korea, supporting them at every stage of their careers from training through to public promotion. The company connects its artists with brands through endorsements, live events, and commercial performances, while also placing them in films, drama series, and variety shows. Beyond talent management, YH Entertainment licenses and sells music to streaming platforms and other digital services, and has expanded into areas such as virtual artists, variety show format licensing, and artist merchandise.
