Business Description
Founded in 1997 and based in Zhengzhou, China, Mixue Group is a food and beverage company best known for its fruit teas, ice cream, and coffee, sold under the Mixue and Lucky Cup brands. The company runs its business largely through franchised stores, supplying partners with ingredients, packaging, and equipment, while also offering IT support. Today, Mixue operates across China and more than ten countries, including Vietnam, Indonesia, Australia, and Japan.
