Business Description
Founded in Paris in 1975, Ipsos is a global research firm that helps businesses and institutions better understand their markets, customers, and audiences through surveys and data analysis. The company operates across Europe, the Americas, the Middle East, Africa, and Asia-Pacific, offering a wide range of research services covering areas such as brand health, customer experience, public affairs, and healthcare. Ipsos also applies modern tools including artificial intelligence, machine learning, and behavioral science to turn raw data into actionable insights, and provides both full-service research support and self-service digital platforms for clients who prefer to run their own studies.
