Business Description
TUI AG is a global travel and tourism company based in Hanover, Germany, offering holidays through a wide portfolio of hotels, cruise lines, and airline operations. Customers can book directly or through travel agents and online platforms, with options ranging from resort stays under well-known brands to guided tours and local experiences. Originally founded in 1968 as Preussag AG, the company rebranded as TUI AG in 2002 and has since grown into one of the largest integrated travel businesses in the world.