Business Description
Founded in 1976 and based in Cupertino, California, Apple designs and sells a wide range of consumer electronics, including iPhones, Mac computers, iPads, and wearable devices like Apple Watch and AirPods. Beyond hardware, the company runs a growing portfolio of paid services such as Apple Music, Apple TV+, Apple Arcade, Apple News+, and Apple Pay, along with the App Store, where users can purchase apps and digital content. Apple sells directly to everyday consumers, businesses, schools, and governments through its own stores and website, as well as through mobile carriers and third-party retailers worldwide.
