Business Description
Choice Hotels International licenses its brand names to hotel owners across the United States and around the world, allowing those owners to operate under well-known names like Comfort Inn, Cambria Hotels, WoodSpring Suites, and Radisson, among many others. Rather than owning and running hotels directly, the company earns revenue by supporting a large network of independently operated properties. Founded in 1939 and based in North Bethesda, Maryland, it is one of the largest hotel franchising businesses in the world.