Business Description
Founded in 1981 and based in São Paulo, Grupo SBF S.A. is one of Brazil's leading retailers of sports and leisure products, selling footwear, clothing, equipment, and accessories through physical stores, a website, and a mobile app across brands including Oxer, Nord, Adams, Asics, and others. Beyond retail, the company runs a range of free community activities such as yoga, dance, and sports classes, and lends out equipment like soccer balls, rackets, and yoga mats to encourage active lifestyles. Grupo SBF also operates in logistics and media production, making it a well-rounded business with reach beyond traditional retail.