Business Description
Founded in 1976 and based in Cupertino, California, Apple designs and sells a wide range of consumer electronics, including iPhones, Macs, iPads, and wearable devices like Apple Watch and AirPods. Beyond hardware, the company runs a growing portfolio of paid services, such as Apple Music, Apple TV+, Apple Arcade, and Apple Pay, alongside the App Store, where customers can purchase apps and digital content. Apple sells directly to everyday consumers, businesses, schools, and governments through its own stores and website, as well as through third-party retailers and mobile carriers worldwide.
